A strong brand influences every aspect of a business. Successful businesses respect that.
We’ve experienced the transformative power of focused branding. We’ve also worked for companies without a brand strategy. No respect of brand can lead to company-wide underperformance.
We believe no business is ever really successful without a focused branding strategy.
That’s why we’ve founded Brand Baby, a brand-centered approach for bringing strategy to life in your company.
Our vision is to see a world where emotional connections isn’t limited to your life outside work. We believe that using brand to activate your business strategy will give birth to ever-growing employees, customers, and business performance.
We are passionate about helping your company in creating a meaningful workplace where all employees take independent, on-brand decisions that enables your customers to experience your brand the way you aim for - to grow your business.
See us as part of your business. Your vision is our vision. Our purpose is to show you the potential of brand. We’re as committed as your best employees.
Is your company struggling to align its mission, vision, and strategy across all teams? Do you find that valuable brand knowledge is only known by a select few individuals?
Our innovative solution aims to bridge this gap and unlock your brand's full potential. With our guidance, every team member will be empowered to understand and execute your business's overall mission and vision. By getting everyone on the same page, you can ensure that your brand's DNA is infused into every aspect of your company.
Still wondering how we bring business’ strategies to life
with brand?
Okay, because it’s you, here’s
a sneak peak.
Brand Management
• Media Planning
• Business / Marketing Plan
• Execution (POS & activation)
‘On the Same Page’
• Company Playbook (macro)
• Process / Workflow Playbook (micro)
• Pitch Playbook / Messaging
• Brand Onboarding / Mindset
Living the Brand
• Employee Branding / Experiences
• Ambassador Program / Training
• On-Brand Customer Service
• Kick-Off Meetings / Speakers
‘New Normal’
• Product Launch
• Rebranding
• Pivot
• Yearly kickoff meeting
We believe a holistic approach to brand governance & enablement is essential for all fast-growing brands, and here’s three reasons to why:
01. Effective brand governance helps build trust
Brand governance makes it easier to develop a strong, recognizable identity for your brand.- It helps your whole team be consistent in their use of visuals, messages, and how they communicate and express your brand values, so everything you publish is on-brand.
- Staying consistent in your visual style, messaging, communication, and values helps build trust in your brand through recognition.
- You provide a consistent customer experience across all touchpoints, wherever they interact with your brand.
02. It strengthens employees’ connection with the brand
- A strong brand can be an effective employee retention tool. If employees feel connected to your brand, it gives them a sense of purpose that’s bigger than their individual job, so they’re working for more than just their paycheck.
- The modern approach to governance allows all employees to create and use brand assets, so it becomes part of their job. They can see how their work affects the brand and helps build its reputation.
- Brand governance makes it easier for employees in every department to engage with brand-related projects.
- Providing regular training and centralizing your brand assets gives everyone access to the tools and templates they need to use the brand in their work, which helps them feel more closely connected to it.
03. It increases internal brand ownership and accountability
- Brand governance gives employees a shared sense of ownership for your brand — something they actively want.
- Effective brand governance helps employees across the business strengthen their understanding of the brand.
- They understand what it means to the company and its customers, and why it’s so important.
- Once they appreciate that brand building is more than just paying attention to logos and colors, they start to recognize the value a consistent brand brings to the business.
- This helps them appreciate their contributions to the brand and encourages them to take more ownership and responsibility.
Girls with wings. During our time of almost 10 years at one of the world’s biggest brands, we experienced how a successful company uses brand to align all activities and decision making through brand.
We’ll help you create a brand that your customers will pay more for. We believe that branding isn’t an isolated activity within marketing. Instead, we believe that brand influences every aspect of your business - from purpose to performance.
With our holistic brand approach, you’ll avoid doing our mistakes but more importantly you’ll get the foundation to sustainably grow your business from. Easy to create, implement, and use.
We know how to fly
Now we want to teach you how to do the same - customized to your needs, of course.